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Geun-Jik Lee

Geun-Jik Lee

Partner – South Korea, Real Estate & Lifestyle Brands

  • Managing Partner and Principal of Treasure Korea, responsible for domestic real estate investment/development as well as development/management of fashion/live-style concepts including Neo K-Wave between Seoul, Shanghai, Europe and the rest of Asia.
  • President and CEO of SBA Korea. SBA Korea’s activities revolve around tradeshows and life style industry including fashion, F&B and home decorations, connecting brands and manufacturers to distributors and retailers.
  • Over 25 years experience in sales and business development, including more than 15 years on tradeshow organization and fashion brand development in Seoul and Shanghai. Co-founded Mode Shanghai (an official tradeshow of the Shanghai Fashion Week) in 2010 in collaboration with Shangtex Holding.
  • Prior to founding SBA KOREA, Geun-Jik was a sales and marketing Director of OTIS Korea (a subsidiary of United Technologies Corporation).

    Also spent 9 years in France with the DAEWOO Group, including development and management of retail channels for consumers electronics and building of a colour picture tube manufacturing plant in Lorraine France (including managing 22 local sub-contractors).

    Geun-Jik is a graduate in economics from University of Paris VIII in France and Kyungpook National University in South Korea. He speaks fluent French, English, Korean and conversational Mandarin. Geun-Jik is also a member of the China Real Estate Chamber of Commerce Hong Kong Chapter (“CRECCHK”).